Gifted Root
Gifted Root sells potted olive trees as gifts for various occasions. They’ve done a tremendous amount of work to get the project off the ground, including multiple trips to Lebanon to secure grafts from one of the first olive trees ever documented (thought to be over 6,000 years old). They collected thousands of clippings which were then moved into a USDA quarantine for two years before they were able to begin working with the plants. The woman on camera, Corine, has been working with them as a consultant and has a pretty interesting backstory of her own. She shared her story on camera in French which I shot in a more traditional interview style, and then shot some b-roll for the company to use down the line when trying to piece together their full origin story. We also shot some instructional care videos in English and French which they will eventually cut together for their website. Cinematography-only.